Apex Integrated Health (“Apex,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy describes the types of information we may collect through our website, forms, communications, and services; how we use that information; and how we protect your privacy.

Information We Collect: We may collect personal information that you voluntarily provide to us, including your:

• Name
• Address
• Email address
• Telephone/mobile number
• Date of birth
• Appointment information
• Insurance information
• Information submitted through website forms

Communication preferences

SMS/text messaging consent and opt-in information
Other information you choose to provide when communicating with Apex Integrated Health
When appropriate for healthcare services, we may also collect health-related information. Protected health information is handled in accordance with applicable healthcare privacy requirements and our HIPAA privacy practices.

How We Use Your Information

Apex Integrated Health may use information collected from you to:

• Schedule, confirm, reschedule, or cancel appointments.
• Communicate with you regarding your healthcare and our services.
• Send appointment reminders and other informational or conversational messages.
  Respond to questions or requests.
• Provide patient support and administrative communications.
• Verify insurance and facilitate billing and payment activities.
  Improve our website, services, and patient experience.
• Meet applicable legal, regulatory, healthcare, and compliance requirements.

SMS/Text Messaging Privacy

If you provide your mobile telephone number and consent to receive SMS/text messages from Apex Integrated Health, we may use your number to send messages related to appointments, scheduling, patient communications, healthcare services, and other communications you have authorized.

No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.

We do not sell, rent, or disclose mobile opt-in information, telephone numbers, or SMS consent information to third parties for their own marketing or promotional purposes.

Information may be provided to service providers that assist us in delivering communications or operating our services when necessary to provide those services. Such service providers are permitted to use the information only as necessary to perform services on our behalf and are subject to applicable confidentiality and privacy requirements.

Sharing of Personal Information

We may disclose personal information when reasonably necessary to:

• Healthcare professionals involved in your care.
• Insurance companies and other payers for authorized healthcare operations.
• Vendors and service providers performing services on our behalf.
• Government agencies, regulators, or law enforcement when required by law.
• Other parties when you have authorized or requested the disclosure.

We do not sell personal information.

SMS Terms & Conditions

By providing your mobile telephone number and consenting to receive SMS messages from Apex Integrated Health, you agree to receive conversational and informational SMS messages, which may include appointment confirmations, appointment reminders, scheduling or rescheduling communications, responses to patient inquiries, office notifications, and other healthcare-related administrative communications.

Message frequency may vary. Message and data rates may apply.

You may reply STOP to opt out of SMS messages at any time.

You may reply HELP for assistance.

Consent to receive SMS messages is not a condition of receiving healthcare services from Apex Integrated Health.

Carriers are not responsible for delayed or undelivered messages.

Please avoid sending highly sensitive medical information through SMS unless specifically instructed to do so. If you are experiencing a medical emergency, call 911 rather than using text messaging.